*Disclaimer: Here I am sharing Google AdWords Fundamentals Exam Test Interview and Question Answers 2015, All questions below are from live exams within the month of August 2015.
Using these answers resulted approximately 87% on the test, so they are not all correct. Double check your answers when taking the exam!
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Question & Answer: (Answer indicates in Bold) -
1. An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
A) generate many clicks and conversions
B) generate many impressions and very few conversions
C) contain more than two words in the phrase
D) contain words that are duplicated in a display campaign
2. What is a benefit of online advertising with Google AdWords?
A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
B) Ads can include up to 50 characters for the first three lines of ad text
C) Ads are displayed to users who are searching for a particular product of service
D) Advertisers can pay to place their websites in the natural search results
3. It is beneficial to create multiple ad groups in order to:
A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well
4.What's one benefit of creating multiple ad groups?
A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well
5. Which AdWords settings are specified at the account level?
A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing information
D) Location targeting, cost-per-click (CPC) bids, and match types
6. An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting
7. Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located
8. An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located
9. An advertiser who decides to edit the location targeting of an ad can do this at the:
A) ad group level
B) keyword level
C) campaign level
D) account level
10.If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
A) None of these options is correct
B) Your ad performance on the Display Network does not affect
your rank for search ads, so a lower CTR on the Display Network does not
affect the Quality score of your ads for search
C) Your daily budget will be adjusted to account for a drop in CTR
and in increase in the CPCs needed to maintain the existing Ad Rank of
your search campaigns
D) Your quality score will be adjusted to reflect the average CTR
of both your search and display network campaign performance.
11. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
12.To determine which ad language to target to a user, the AdWords system refers to that users:
A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting
13. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
A) Accelerated
B) Optimized
C) Scheduled
D) Standard
14. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text
15. Suppose you have created an ad group to advertise
gourmet chocolate, and it includes keywords like "dark chocolate" and
"gourmet chocolate bars." If you opted this particular campaign into
the Google Display Network, what type of targeting would automatically be used
to determine whether your ads might show?
A) Remarketing
would be used to automatically target users who had previously visited sites
that related to your keywords.
B) Topic
targeting would be used to target all pages about chocolate, regardless of
whether your exact keywords appear on the page.
C) Managed
placements would be used to target specific sites you had selected as being
important to oyur client.
D) Automatic
placements would be used to contextually target sites that share the same
themes as the keywords within your campaign.
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
16. Which line of ad text would be disapproved based on Googles advertising policies?
A) Want
fast results?
B) Free
shipping
C) Best
deals- click here
D) Fast,
easy, effective
17. How do managed placements on the
Display Network work?
A) Advertisers
can guarantee placement on prominent and popular sites.
B) Advertisers
manually select the desired sites on which their ads may appear
C) Keywords
are used to place ads next to content that matches the ad.
D) Appropriate
sites are automatically chosen for the advertiser by the Google AdWords system.
18.According to ad policies, what
types of words, phrases, or characters can not be included in an AdWords text
ad?
A) All of
these answers are correct
B) Ads can
not contain words that are not directly related to the keyword that the ad is
targeting
C) Ads
cannot use exclamation points (!) or question marks (?).
D) Ads
cannot use call-to-action phrases such as "click here" or "See
this site"
19.Your text ad includes the phrase
"Your friend has a crush on you, See more!". Why could your ad be
disapproved according to AdWords policies?
A) Ads can
not simulate email inbox notifications or fake "friends/crush"
requests.
B) Ads
can not contain that amount of characters
C) Ads can
not contain the phrase "See more!"
D) Ads can
not contain exclamation points (!).
20.Which formula does Google use to
rank keyword-targeted ads on Google Search
A) (Maximum
cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum
cost-per-click (CPC) bid x Quality Score
C) (Maximum
cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum
cost-per-click (CPC) bid only
21. When resetting a password in
AdWords, what should a user keep in mind?
A) The
new password is now required to access all other Google products with the
affected Google Account log-in.
B) The new
password will work for AdWords and the old password will work for other Google
products.
C) The user
will need to enable 2-factor authentication in order to access their account
from any location
D) The
password will need to be reset separately on other Google products that share
the Google Account log-in
22. A keyword with very low
clickthrough rate (CTR) will usually receive:
A) more
impressions on the Google Display Network
B) impressions
only on the Google Search Network
C) a low
average cost-per-click (CPC) on Google search.
D) a low
Quality Score on the Google Search Network
23. Adding placements to an ad group
A) negatively
affects the Quality Score for search
B) does
not affect the Quality Score for search
C) improves
the Quality Score on Google
D) improves
the Quality Score for search
24. In the case of a placement
targeted ad on the Google Display Network, the Quality Score portion of
calculating Ad Rank is based on:
A) the
quality of your image
B) the
quality of your landing page
C) the
maximum CPC of the keyword that triggered an ad.
D) your
daily budget
25. By adding managed placements to
a Display Network campaign - you can show your ad:
A) on
webpages where the Smart Pricing feature determines there the ad is likely
delivery ROI.
B) on
specific webpages, online video games, RSS feeds, and mobile sites and apps
that you select
C) on
webpages where a contextual targeting algorithm identified that is a match
between your keywords and a publishers content
D) on
Google owned and operated properties such as Gmail and Google News - that have
relevant content for your keywords.
26. A My Client Center (MCC) account
manager wants to grant Standard Access to a linked client. Before making this
change, the account manager should consider that Standard Access users can:
A) change
the access levels of other users.
B) delete
the account
C) invite others
to access the account.
D) see
average cost-per-click (CPC) costs.
27. What happens when an advertiser
sets a daily budget lower than the recommended amount, using the
"Standard" delivery method?
A) Ads will
show when a user searches on the advertisers keywords, but the ads rank will be
reduced.
B) Ads will
show each time a user searches on the advertisers keywords, but only during
specified time periods
C) Ads
will not show every time a user searches on the advertisers keywords
D) Ads will
never show when a user searches on the advertisers keywords
28. The
maximum cost-per-click (CPC) bid is the:
A) amount
an advertiser is required to pay to achieve top ad position
B) actual
amount an advertiser pays for each click on an ad
C) most
an advertiser is willing to pay for each click on an ad
D) amount
an advertiser must pay to outbid competitors
B) Free shipping
C) Best deals- click here
D) Fast, easy, effective
A) Advertisers can guarantee placement on prominent and popular sites.
B) Advertisers manually select the desired sites on which their ads may appear
C) Keywords are used to place ads next to content that matches the ad.
D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
A) All of these answers are correct
B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
D) Ads cannot use call-to-action phrases such as "click here" or "See this site"
A) Ads can not simulate email inbox notifications or fake "friends/crush" requests.
B) Ads can not contain that amount of characters
C) Ads can not contain the phrase "See more!"
D) Ads can not contain exclamation points (!).
A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum cost-per-click (CPC) bid only
A) The new password is now required to access all other Google products with the affected Google Account log-in.
B) The new password will work for AdWords and the old password will work for other Google products.
C) The user will need to enable 2-factor authentication in order to access their account from any location
D) The password will need to be reset separately on other Google products that share the Google Account log-in
A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average cost-per-click (CPC) on Google search.
D) a low Quality Score on the Google Search Network
A) negatively affects the Quality Score for search
B) does not affect the Quality Score for search
C) improves the Quality Score on Google
D) improves the Quality Score for search
A) the quality of your image
B) the quality of your landing page
C) the maximum CPC of the keyword that triggered an ad.
D) your daily budget
A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
D) on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
A) change the access levels of other users.
B) delete the account
C) invite others to access the account.
D) see average cost-per-click (CPC) costs.
A) Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
B) Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
C) Ads will not show every time a user searches on the advertisers keywords
D) Ads will never show when a user searches on the advertisers keywords
A) amount an advertiser is required to pay to achieve top ad position
B) actual amount an advertiser pays for each click on an ad
C) most an advertiser is willing to pay for each click on an ad
D) amount an advertiser must pay to outbid competitors
29. If an advertiser improves the Quality Score of a keyword, this keyword may:
A) receive
fewer impressions on the Search Network
B) automatically
reset its match type to Broad
C) earn
the ad a higher average position
D) be more
likely to appear in bold when displayed in an ad
30. You can use Display Planner to:
A) see which images and text ads
within your campaign are performing best on the specific websites you are
targeting
B) run a
report to determine which keywords are most likely to convert based on the past
30-days of your campaign
C) see
potential webpages where your ad can appear based on your keywords
D) managed
CPC bids for contextual campaigns within your account
31. When sitelinks are set at both
the campaign and ad group level, which will be displayed?
A) Sitelinks
at the ad group level
B) Sitelinks
with the highest ad rank
C) Sitelinks
related to the query searched
D) Sitelinks
from both the campaign and ad group
32. Which formula represents how Ad
Rank is determined on Google search?
A) Popularity
of the website being advertised
B) Historic
average position of each ad
C) Maximum
cost-per-click (CPC) multiplied by Quality Score
D) How much
an advertiser is willing to spend each day
33 .An advertiser looking to drive
conversions is using manual cost-per-click (CPC) bidding. Which factor should
be most important for this advertiser when keyword bids are decided?
A) The
profit derived from a paid click
B) The bids of the next closest
competitor
C) The cost
of the bid
D) The Quality Score of the keyword
34. What should an advertiser use to
organize ad groups?
A) Common
themes
B) Number of words per keyword
C) Maximum
cost-per-click (CPC)
D) Location
targeting
35. Advertisers on Google search
accrue cost in AdWords when:
A) users
click on their ads
B) their
ads appear on the Google search page
C) the user
completes a purchase
D) they
register a conversion using Conversion Tracking
36. A primary benefit of location
targeting is that advertisers can:
A) choose
to target a specific Google domain
B) target
any combination of countries, territories, and regions
C) target
specific users who have already visited their site
D) choose
to only target websites based in a specific region or territory
37. You are managing a campaign
where budget is unlimited as long as ROI is positive, but something still
limits how much you are able to effectively invest. What is it? Choose the most
closely related answer
A) Whether
your payment method is credit or debit
B) The
number of tracking codes installed on your website
C) The
number of websites on the internet
D) The
volume of traffic available for the keywords you are targeting
38. What is the impact of poor
landing page quality on an ad group?
A) The
keywords in the ad group will be paused
B) The ads
in the ad group will be disapproved due to low Quality Score
C) The
keywords in the ad group will have a lower Quality Score.
D) The
entire campaign will be paused
39. With the Smart Pricing feature
in Display, if our data shows that a click from a Google Display Network page
is less likely to turn into an actionable business result - such as an online
sale, registration, phone call, or newsletter sign-up - we may:
A) Automatically
adjust your daily budget to serve less ads on Google Display Network pages.
B) Use data
from the Display Network auction to revise the cost of your Search ads
C) Automatically
reduce your cost-per-click bids on the Google Display Network
D) Send
notification that your bids should be adjusted
40. Quality Score and Ad Rank are
calculated:
A) Every
time your ad is eligible to serve on a Display Network page
B) Every
time someone does a search that triggers your ad
C) A few times a day, based on your
ad scheduling settings
D) Every
time you change your CPCs within your account
41. On the Display Network, all
keywords are considered broad match only. This means that you do not need to:
A) Include
location targeting to narrow the reach of your ads
B) Include
plurals, misspellings, and other variants of your keywords
C) Include negative keywords to
refine your placement
D) manage
your keyword performance at the ad group level
42. Higher Quality Scores typically
lead to:
A) higher
costs and lower ad positions
B) lower
costs and better ad positions
C) less
overall impressions
D) faster
delivery of daily budget
43. Higher Quality Scores typically
result in:
A) higher
costs and lower ad positions
B) lower
costs and better ad positions
C) less
overall impressions
D) faster
delivery of daily budget
44. An advertiser wants to increase
clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
A) Assign
unique keyword URLs to each keyword
B) Evaluated
the site design for improvements
C) Add
negative keywords to the ad group
D) Add more
relevant keywords to the ad group
45. Ad groups should be used to:
A) organize
your ads by a common theme, such as the types of products or services you want
to advertise
B) manage
your daily budget according to which keywords are a priority
C) control
delivery of your ads so that they appear only to users in a specific geographic
location
D) control
the specific sites that your ad will be targeted to on the Google Display
Network.
46. When setting up an AdWords
account, choose your currency and permanent time zone carefully because:
A) time
zone and currency will impact ad position
B) these
cannot be changed once you have set up your account
C) ads are
only served in countries using the same currency as your account
D) by
default, ads are only served in the same time zones as indicated in your
account
47. Which are required components of
an ad group running on the Search Network?
A) Frequency
capping, daily budget, ad scheduling
B) Placements,
keywords, network targeting
C) Default
bid, position preference, placements
D) Text
ad, keywords, default bid
48. Which is a factor that Google
uses to target ads to users based on physical location?
A) Language
preferences
B) Internet
Protocol (IP) address
C) Operating
system
D) Telephone
number
49. Someone using the Google Russian
search domain (Google.ru) changes the language to Englishon the
"preferences" page. This user may see ads targeted to:
A) English
speakers in the United States
B) Russian
speakers in Germany
C) English
speakers in Russia
D) Russian
speakers in the Czech Republic
50. Jims restaurant is launching a
new campaign and would like greater exposure on mobile devices to attract users
on the go. How can this be done?
A) Create a
dedicated campaign for each mobile device targeted
B) Use the
same bids across all devices
C) Enable
a bid adjustment to bid more aggressively on mobile devices
D) Enable a
bid adjustment to bid less aggressively on mobile devices
51. Which is a benefit of Manager
Defined Spend (MDS)?
A) Automatic
bidding adjustments for Conversion Optimizer users
B) Control
over managed account budgets for My Client Center (MCC) account-users
C) Advanced
permissions control for billing preferences in multi-user accounts
D) Payment
flexibility for accounts currently on prepay billing
52. A benefit of My Client Center
(MCC) is the:
A) increased
Quality Score enjoyed on shared keywords
B) dashboard
that provides summaries of statistics for all client accounts
C) ability
to link multiple accounts with Google Analytics
D) ability
to edit campaign settings across multiple accounts simultaneously
53. Which is a best practice for
creating effective ad text?
A) Use a
home page for every URL
B) Include
prices, promotions, and exclusives
C) Use the
same ad text for every ad in the ad group
D) Use
multiple exclamation points to grab attention
54. A My Client Center (MCC) account
functions primarily as:
A) a
separate AdWords account with its own keywords and campaigns
B) a
dashboard that allows clients view-only access to AdWords reports
C) an
umbrella account that allows for access to individual accounts with a single
log-in.
D) a bid
management system for AdWords clients managed by resellers and agencies
55. An advertiser creates a new ad
group in a campaign that is set to run on all relevant sites across the Google
Display Network. If both keywords and placements are added to the ad group,
they would work together to:
A) determine
the target return on investment (ROI) for a given ad group
B) impact
the time of day that the ads are eligible to show
C) restrict
the ads to specific sites and show them only when the content of that sites
page is relevant to the keywords
D) impact
search results and cost-per-click (CPC) on the Google Display Network
56. It is important to identify
special offers like "free shipping" before building an AdWords
campaign in order to:
A) choose
effective CPC bids
B) secure
an effective daily budget
C) create
compelling ad text
D) choose
effective language targeting
57. The Opportunities tab with AdWords
can be used to:
A) Create
and edit campaigns, ads, keywords, and campaign settings
B) See an
overview of how your campaigns are performing
C) Find
account reporting tools that will help you manage your daily budget
D) Find
keyword, bid, and budget ideas that can help improve your campaign performance
58. A bilingual user searches on
Google.com (the Google U.S. domain) and has set Spanish as the preferred Google
interface language. In order to target this particular user, which campaign
language setting should an advertiser use?
A) Portuguese
B) Spanish
C) Bilingual
D) English
59. Why should you avoid adding
duplicate keywords across ad groups ?
A) Identical
keywords will compete against each other, and because both ads may serve - it
may increase your CPCs
B) None of
these options are correct
C) Identical
keywords are not allowed in AdWords and your ads will be disapproved
D) Identical
keywords compete against each other, and the better-performing keyword triggers
your ad.
60. Which best describes keyword
contextual targeting?
A) Ads are
targeted to groups of websites based on their site categories
B) Themes
of selected placements determine related websites where ads will appear
C) Ads are
targeted only to websites related to specific businesses
D) Themes
of keywords are matched to relevant content on websites where ads will appear
61. An
advertiser adds negative keywords to an ad group within a search campaign. This
means that the ad will not show if the negative keywords:
A) also
appear in the ad text
B) have low
maximum cost-per-click (CPC) bids
C) appear
in another campaign within the account
D) appear
in a users search query
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad
A) see which images and text ads within your campaign are performing best on the specific websites you are targeting
B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
C) see potential webpages where your ad can appear based on your keywords
D) managed CPC bids for contextual campaigns within your account
A) Sitelinks at the ad group level
B) Sitelinks with the highest ad rank
C) Sitelinks related to the query searched
D) Sitelinks from both the campaign and ad group
A) Popularity of the website being advertised
B) Historic average position of each ad
C) Maximum cost-per-click (CPC) multiplied by Quality Score
D) How much an advertiser is willing to spend each day
A) The profit derived from a paid click
B) The bids of the next closest competitor
C) The cost of the bid
D) The Quality Score of the keyword
A) Common themes
B) Number of words per keyword
C) Maximum cost-per-click (CPC)
D) Location targeting
A) users click on their ads
B) their ads appear on the Google search page
C) the user completes a purchase
D) they register a conversion using Conversion Tracking
A) choose to target a specific Google domain
B) target any combination of countries, territories, and regions
C) target specific users who have already visited their site
D) choose to only target websites based in a specific region or territory
A) Whether your payment method is credit or debit
B) The number of tracking codes installed on your website
C) The number of websites on the internet
D) The volume of traffic available for the keywords you are targeting
A) The keywords in the ad group will be paused
B) The ads in the ad group will be disapproved due to low Quality Score
C) The keywords in the ad group will have a lower Quality Score.
D) The entire campaign will be paused
A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
B) Use data from the Display Network auction to revise the cost of your Search ads
C) Automatically reduce your cost-per-click bids on the Google Display Network
D) Send notification that your bids should be adjusted
A) Every time your ad is eligible to serve on a Display Network page
B) Every time someone does a search that triggers your ad
C) A few times a day, based on your ad scheduling settings
D) Every time you change your CPCs within your account
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of your keywords
C) Include negative keywords to refine your placement
D) manage your keyword performance at the ad group level
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account
D) by default, ads are only served in the same time zones as indicated in your account
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia
D) Russian speakers in the Czech Republic
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices
D) Enable a bid adjustment to bid less aggressively on mobile devices
A) Automatic bidding adjustments for Conversion Optimizer users
B) Control over managed account budgets for My Client Center (MCC) account-users
C) Advanced permissions control for billing preferences in multi-user accounts
D) Payment flexibility for accounts currently on prepay billing
A) increased Quality Score enjoyed on shared keywords
B) dashboard that provides summaries of statistics for all client accounts
C) ability to link multiple accounts with Google Analytics
D) ability to edit campaign settings across multiple accounts simultaneously
A) Use a home page for every URL
B) Include prices, promotions, and exclusives
C) Use the same ad text for every ad in the ad group
D) Use multiple exclamation points to grab attention
A) a separate AdWords account with its own keywords and campaigns
B) a dashboard that allows clients view-only access to AdWords reports
C) an umbrella account that allows for access to individual accounts with a single log-in.
D) a bid management system for AdWords clients managed by resellers and agencies
A) determine the target return on investment (ROI) for a given ad group
B) impact the time of day that the ads are eligible to show
C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
D) impact search results and cost-per-click (CPC) on the Google Display Network
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
A) Create and edit campaigns, ads, keywords, and campaign settings
B) See an overview of how your campaigns are performing
C) Find account reporting tools that will help you manage your daily budget
D) Find keyword, bid, and budget ideas that can help improve your campaign performance
A) Portuguese
B) Spanish
C) Bilingual
D) English
A) Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in AdWords and your ads will be disapproved
D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.
A) Ads are targeted to groups of websites based on their site categories
B) Themes of selected placements determine related websites where ads will appear
C) Ads are targeted only to websites related to specific businesses
D) Themes of keywords are matched to relevant content on websites where ads will appear
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the account
D) appear in a users search query
62. Quality Score on Google search
is evaluated
A) every 48
hours
B) Every
time someone does a search that triggers your ad
C) none of
these answers is correct
D) every 24
hours
63. The main goal of automatic
cost-per-click (CPC) bidding is to
A) generate
as many clicks as possible within an advertisers target budget
B) achieve
the target ad position specified by the advertiser
C) generate
as many conversions as possible within an advertisers target budget
D) achieve
the target average CPC specified by the advertiser
64. Location extensions can:
A) help
show product information in a visual manner within your ad unit
B) help exclude
locations where you do not have available stores.
C) help
reduce your CPC bids depending on the location of a user
D) help
nearby consumers find or call your nearest storefront
65. Which can be controlled at the
ad-group level of an AdWords account?
A) Daily
budget
B) Placements
C) End
dates
D) Geographic
targeting
66. Which is a benefit of AdWords
for search marketing?
A) Increase
position in organic search results
B) Acquire
potential qualified customers
C) Understand
how customers navigate websites
D) Collect
contact information automatically from potential customers
67. When a campaign is showing as
"Pending" within AdWords, it is:
A) Inactive
because it is past its scheduled date
B) Active,
but showing ads only occasionally due to budget constraints
C) Inactive
because your prepaid account balance has run out
D) Inactive
but scheduled to begin at a future date
68. Negative keywords can help
advertisers refine the targeting of their ads, and potentially increase:
A) the
number of relevant Display Network placements
B) their
campaigns daily budget recommendations
C) the
clickthrough rate (CTR) of their ads
D) the
amount of impressions served
69. If the cost-per-thousand
impressions (CPM) option is not available for a campaign, the most likely
reason is that the campaign:
A) has used
CPM pricing before
B) is only
opted into the Google Display Network
C) has
never used CPM pricing before
D) is
only opted into the Google search and the Search Network
70. Which is an example of a
consideration an advertiser should make when establishing AdWords advertising
goals?
A) Payment
options available
B) Competitors
cost-per-clicks (CPCs)
C) Website
load time
D) Target
market
71. By monitoring ad campaign
performance, an advertiser may obtain the information needed to:
A) create
additional AdWords accounts for low-performing keywords
B) create
duplicate ad groups with identical keywords and different ad variations
C) compare
campaign performance to that of individual competitors
D) determine
if campaigns are meeting overall marketing and conversion goals
72. What type of bidding method is
used to manage image ads on the Google Display Network?
A) CPA
B) CPM only
C) CPC only
D) CPM
and/or CPC
73. What happens as a result of a
search campaign consistently meeting its daily budget?
A) Accelerated
ad delivery
B) Higher
average cost-per-clicks (CPCs)
C) Fewer
sites targeted at once
D) Missed
potential ad impressions
74. What happens when a campaign
consistenly meets its average daily budget?
A) Ads in
that campaign will stop showing for the rest of the billing cycle
B) Average
cost-per-click (CPC) bids will be lowered
C) Your
budget is automatically adjusted
D) Ads in
that campaign will show less often than they could
75. What best describes Enhanced
Cost-Per-Click (ECPC)
A) ECPC is
a separate bid set for ad groups using the Conversion Optimizer
B) ECPC
is a CPC bidding feature that automatically bids more aggressively in auctions
more likely to result in a conversion
C) ECPC is
a Quality Score boost for advertisers using ad extensions
D) ECPC is
the discount applied to your Max CPC to determine actual CPC
76. Grouping similar keywords
together in an ad group will:
A) ensure
that the ads and keywords in that ad group are approved
B) allow an
advertiser to creae ads relevant to those keywords
C) keep
an advertisers average cost-per-click (CPC) within a narrow range
D) allow an
advertiser to use only broad match keywords
77. If your ad serving option is set
to "optimize" and there are multiple variations of your text ads
within the same ad group, AdWords will:
A) automatically
try to show the best performing ad more often
B) automatically
increase your quality score based on the average CTR of the ad group
C) automatically
serve the ad with the highest maximum CPC the most often
D) automatically
lower your bids according to your CPA goal
78. You have been targeting the
entire United States in your scuba diving equipement ad campaign, but you know
that much of the scuba equipment that is sold to customers in Hawaii. What
would be the most efficient way to optimize your campaign and measure the
impact of an optimization?
A) You add
the keywords "Hawaii" to all of your ad groups, so that your ad will
stop serving on searches that are not specific to Hawaii
B) You
delete all of the keywords that have not been performing well, and start over
with a new set of keywords and campaigns that uses location targeting to show
only to users in Hawaii
C) You
create a separate campaign targeting only Hawaii so you can easily see how your
campaign performs in that state, and adjust your budget
D) You
adjust your ad scheduling so that your campaign is only showing during business
hours for the time zone that Hawaii is in
79. With social extensions, how are
+1s calculated for your ad and Google+ page
A) Any +1
on your ad is displayed as a part of your display campaigns, but has no bearing
on oyur quality score or AdRank
B) Any +1
on your ad applies to your Google+ Page as well. All +1s from your Google+ Page
are also applied to your AdWords ads
C) Only
+1s from your Google+ page are showing in the count that is visible on your ad
D) Only +1s
from your ads are calculated, your Google+ page is considered a separate
campaign
80. Which potential factor does
Google use to calculate a search campaigns recommended daily budget?
A) Impressions
B) Conversions
C) Transactions
D) Placements
81. A lower CPA does not necessarily
indicate higher profit. Why?
A) A lower
CPA may be due to changes in CPC bidding
B) A
lower CPA may also have lower sales volume, reducing overall profit
C) A lower
CPA may be due to additions in negative keywords
D) A lower
CPA may be due to changes in network distribution
82. Which best describes the
"Optimize" ad rotation setting in AdWords?
A) The
"Optimize" ad rotation setting allows your campaign to show ads more
often, which can increase impressions
B) The
"Optimize" ad rotation setting allows your campaign to automatically
show the most relevant display URL for each ad
C) The
"Optimize" ad rotation setting allows the AdWords system to
automatically show the better performing ads more often
D) The
"Optimize" ad rotation setting allows two of the ads from the ad
group to show to a user on the same page
83. In order for cost-per-click
(CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each
other in the same auction on the Google Display Network, the AdWords system
converts the CPC ads bid to:
A) a CPM
B) an
effective CPM
C) an
effective CPM conversion
D) a CPM
conversion
84. Advertising on TV, print, and
radio typically requires a predetermined budget. What key differences enable
some online advertising campaigns to invest with more flexibility without a
predetermined budget in mind?
A) AdWords
budgets can only be set once annually and require a fixed commitment
B) Online
campaigns are highly measurable and can often automate a positive ROI. It can
be strategic to capture all traffic without a predetermined budget as long as
ROI is positive
C) Online
campaigns generate clicks, whereas other channels generate exposure
D) Budgets
cannot be applied to online campaigns due to constant changes in traffic
85. Your ad is live on Google
search, and you want to continue to check it over time to see if it is still
running. Why is it advised that you use the AdPreview and Diagnosis took,
instead of doing searches to find your ad on Google.com?
A) By
performing searches that trigger your ad, you are inflating the amount of
predicted impressions on the search keywords, which may impact your organic
search ranking
B) By
performing searches that trigger your ad, you will be automatically be charged
for the impressions and may use all of your daily budget too quickly
C) None of
these options are correct
D) By
performing searches that trigger your ad, you will rack up impressions without
clicks, which can lower your clickthrough rate and prevent your ad from
appearing as often as it should
86. You are starting a new campaign
with the goals of achieving a positive ROI and extending to all profitable
traffic. How can the AdWords average daily budget setting help when starting
out?
A) It can
help direct traffic to different landing pages to discover which performs best
B) It can
help aim for a desired average position during testing
C) It
can help limit your costs and exposure while profitability is achieved
D) It can
help limit exposure to only the geographical areas you support
87. When optimizing your campaign,
you can get ideas for negative keyword and placement exclusions lists through
which AdWords tool?
A) List
suggestor
B) Ad
experiments
C) Placement
performance report
D) Keyword
aggregator
88. You are focused on reaching
viewers with video content, and are looking to pay only when a user views your
ad (CPV model). Which form of AdWords video advertising would be most
appropriate?
A) TrueView
video formats
B) YouTube
homepage ads
C) Click-to-Play
video ad formats
D) CPM
Video ad formats
89. How often does the AdWords
system run an auction to decide which ads to show on the Google search page
A) Every
time a user enters a search query
B) Once
every 24 hours for a given keyword
C) Every
time a new advertiser adds a keyword to an account
D) Once
every two hours for a given keyword
90. Which
is one characteristic of the "Accelerated" delivery method?
A) Ads are
shown above the search results as well as to the right of the search results
B) Ads are
shown when users search on relevant variations of keywords in the campaign
C) Ads are
only shown when there is a higher likelihood that users will click on them
D) Ads
are shown as frequently as possible until the budget is exhausted
91. If you have set a maximum CPC
bid of $1 for your ads, and if the next most competitive bid is only $0.50 for
the same ad position, what is the maximum CPC you would need to pay to show
your ad - assuming your ad is similar in all other aspects?
A) 1.01
B) 0.5
C) 0.51
D) 1
A) every 48 hours
B) Every time someone does a search that triggers your ad
C) none of these answers is correct
D) every 24 hours
A) generate as many clicks as possible within an advertisers target budget
B) achieve the target ad position specified by the advertiser
C) generate as many conversions as possible within an advertisers target budget
D) achieve the target average CPC specified by the advertiser
A) help show product information in a visual manner within your ad unit
B) help exclude locations where you do not have available stores.
C) help reduce your CPC bids depending on the location of a user
D) help nearby consumers find or call your nearest storefront
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically from potential customers
A) Inactive because it is past its scheduled date
B) Active, but showing ads only occasionally due to budget constraints
C) Inactive because your prepaid account balance has run out
D) Inactive but scheduled to begin at a future date
A) the number of relevant Display Network placements
B) their campaigns daily budget recommendations
C) the clickthrough rate (CTR) of their ads
D) the amount of impressions served
A) has used CPM pricing before
B) is only opted into the Google Display Network
C) has never used CPM pricing before
D) is only opted into the Google search and the Search Network
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
A) create additional AdWords accounts for low-performing keywords
B) create duplicate ad groups with identical keywords and different ad variations
C) compare campaign performance to that of individual competitors
D) determine if campaigns are meeting overall marketing and conversion goals
A) CPA
B) CPM only
C) CPC only
D) CPM and/or CPC
A) Accelerated ad delivery
B) Higher average cost-per-clicks (CPCs)
C) Fewer sites targeted at once
D) Missed potential ad impressions
A) Ads in that campaign will stop showing for the rest of the billing cycle
B) Average cost-per-click (CPC) bids will be lowered
C) Your budget is automatically adjusted
D) Ads in that campaign will show less often than they could
A) ECPC is a separate bid set for ad groups using the Conversion Optimizer
B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
C) ECPC is a Quality Score boost for advertisers using ad extensions
D) ECPC is the discount applied to your Max CPC to determine actual CPC
A) ensure that the ads and keywords in that ad group are approved
B) allow an advertiser to creae ads relevant to those keywords
C) keep an advertisers average cost-per-click (CPC) within a narrow range
D) allow an advertiser to use only broad match keywords
A) automatically try to show the best performing ad more often
B) automatically increase your quality score based on the average CTR of the ad group
C) automatically serve the ad with the highest maximum CPC the most often
D) automatically lower your bids according to your CPA goal
A) You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
C) Only +1s from your Google+ page are showing in the count that is visible on your ad
D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
A) Impressions
B) Conversions
C) Transactions
D) Placements
A) A lower CPA may be due to changes in CPC bidding
B) A lower CPA may also have lower sales volume, reducing overall profit
C) A lower CPA may be due to additions in negative keywords
D) A lower CPA may be due to changes in network distribution
A) The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
B) The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
C) The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
D) The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
A) a CPM
B) an effective CPM
C) an effective CPM conversion
D) a CPM conversion
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic
A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
C) None of these options are correct
D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should
A) It can help direct traffic to different landing pages to discover which performs best
B) It can help aim for a desired average position during testing
C) It can help limit your costs and exposure while profitability is achieved
D) It can help limit exposure to only the geographical areas you support
A) List suggestor
B) Ad experiments
C) Placement performance report
D) Keyword aggregator
A) TrueView video formats
B) YouTube homepage ads
C) Click-to-Play video ad formats
D) CPM Video ad formats
A) Every time a user enters a search query
B) Once every 24 hours for a given keyword
C) Every time a new advertiser adds a keyword to an account
D) Once every two hours for a given keyword
A) Ads are shown above the search results as well as to the right of the search results
B) Ads are shown when users search on relevant variations of keywords in the campaign
C) Ads are only shown when there is a higher likelihood that users will click on them
D) Ads are shown as frequently as possible until the budget is exhausted
A) 1.01
B) 0.5
C) 0.51
D) 1
92. All other things being equal, if
you've set a maximum CPC bid of $1.00 for your ads, and if the next most
competitive bid is $0.50 for the same ad position, what is the actual amount
you'd pay for that click?
A) 1.01
B) 0.5
C) 0.51
D) 1
A) 1.01
B) 0.5
C) 0.51
D) 1
93. Which is a benefit of search
advertising with Google AdWords?
A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords
A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords
94. An advertiser creates a new
search campaign with the goal of driving traffic to a new website. The
advertiser wants to spend very little time setting and managing individual
keyword bids. Which is the best bidding option for this advertiser?
A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)
A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)
95. Amy, a new account manager at
Bobs agency, will be working with three specific accounts underneath a My
Client Center (MCC) account. Which is the best way for Bob to limit her access
to only those accounts?
A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
96. Data shows the audience for a
client's running shoe store is women ages 35 to 50. How can you optimize this
client's Display Network campaign based on your research?
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
97. Data shows that the audience for
a client's running shoe store is women ages 35 to 50. How can you optimize this
client's Display Network campaign based on your research?
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
98. Your client wants to increase
the number of people visiting his website. When analyzing the data for Search
campaign, which metric do you most want to improve?
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
99. When setting up a Search Network
campaign for a client, you want to maximize the number of clicks her ads can
get. Which bidding strategy should you use to achieve this goal?
A) Cost-per-thousand impressions (CPM)
B) Cost-per-acquisition (CPA)
C) Automatic cost-per-click (CPC)
D) Manual cost-per-click (CPC)
A) Cost-per-thousand impressions (CPM)
B) Cost-per-acquisition (CPA)
C) Automatic cost-per-click (CPC)
D) Manual cost-per-click (CPC)
100. Your client wants to improve
her ad position. What would you recommend?
A) Improve the ad quality and increase bid amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid amount
D) Make the ad headline longer and more descriptive
A) Improve the ad quality and increase bid amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid amount
D) Make the ad headline longer and more descriptive
101. Which client would you advise
to advertise on the Google Search Network?
A) Jim, who wants to reach people on social networks interested in poetry
B) Suzy, who wants to reach people browsing travel websites about China
C) Bill, who wants to reach people looking for plumbing services
D) Carol, who wants to reach people watching YouTube videos
A) Jim, who wants to reach people on social networks interested in poetry
B) Suzy, who wants to reach people browsing travel websites about China
C) Bill, who wants to reach people looking for plumbing services
D) Carol, who wants to reach people watching YouTube videos
102. When reviewing the Search terms
report for one of your client's campaigns, you notice several terms that aren't
relevant to what they're advertising. How can you use this information when
refining the campaign's keywords?
A) Add the terms as exact match keywords
B) Add the terms as phrase match keywords
C) Add the terms as negative keywords
D) Add the terms as keywords
A) Add the terms as exact match keywords
B) Add the terms as phrase match keywords
C) Add the terms as negative keywords
D) Add the terms as keywords
103. An e-commerce client wants her
campaign to be more profitable. After calculating this client's total profits
from AdWords, what can you do to start maximizing results for profit?
A) Test different cost-per-click (CPC) bids
B) Test only one version of your ad text
C) Lower the cost-per-click (CPC) bids and increase the budget
D) Delete keywords that are generating the most clicks
A) Test different cost-per-click (CPC) bids
B) Test only one version of your ad text
C) Lower the cost-per-click (CPC) bids and increase the budget
D) Delete keywords that are generating the most clicks
104. Data for your client shows that
more estimated total conversions are coming from mobile devices versus
computers and tablets. How can you use this data to optimize your client's
bidding strategy?
A) Use target search page location to help get your client's ads to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for searches on mobile devices
C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets
D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
A) Use target search page location to help get your client's ads to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for searches on mobile devices
C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets
D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
105. Belinda's boutique just started
carrying 3 new designer labels. She wants to show an image ad announcing the
new collections to people who are browsing websites about designer clothing.
Which campaign is a good fit?
A) "Display Network only - All features"
B) "Shopping"
C) "Search Network only - All features"
D) "Search Network only - Standard"
A) "Display Network only - All features"
B) "Shopping"
C) "Search Network only - All features"
D) "Search Network only - Standard"
106. Which of these metrics is
especially important to clients who are running a branding campaign?
A) Clickthrough rate (CTR)
B) Average cost-per-click (avg. CPC)
C) Impressions
D) Phone call conversions
A) Clickthrough rate (CTR)
B) Average cost-per-click (avg. CPC)
C) Impressions
D) Phone call conversions
107. On the Google Display Network,
your ad is eligible to show on a webpage if your:
A) keywords match that webpage's content
B) ad text matches that webpage's content
C) landing page matches that webpage's content
D) website matches that webpage's content
A) keywords match that webpage's content
B) ad text matches that webpage's content
C) landing page matches that webpage's content
D) website matches that webpage's content
108. When reviewing your client's
Search Network campaign, you notice that the ads in one of the ad groups have a
low average position. Which flexible bid strategy should you use to help
improve the position of these ads?
A) Maximize clicks
B) Enhance cost-per-click (CPC)
C) Target return on ad spend (ROAS)
D) Target search page location
A) Maximize clicks
B) Enhance cost-per-click (CPC)
C) Target return on ad spend (ROAS)
D) Target search page location
109. Keyword Planner can help you
buildl a new Search Network campaign by:
A) organizing potential placements into ad groups
B) suggesting landing pages for your ads
C) multiplying keyword lists together
D) creating new ads based on your keywords
A) organizing potential placements into ad groups
B) suggesting landing pages for your ads
C) multiplying keyword lists together
D) creating new ads based on your keywords
110. Nadia manages a local gym and
is running an ad to drive more free trial memberships. What could she include
in her ad text?
A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
B) A call-to-action like "Visit our gym now"
C) Add a promotion like "20% off fitness classes"
D) Add a call-to-action like "Sign up for a free trial"
A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
B) A call-to-action like "Visit our gym now"
C) Add a promotion like "20% off fitness classes"
D) Add a call-to-action like "Sign up for a free trial"
111. If you want to direct people to
specific pages on your website from an ad, you can create an ad that uses:
A) sitelink extensions
B) previous visit extensions
C) callout extensions
D) location extensions
A) sitelink extensions
B) previous visit extensions
C) callout extensions
D) location extensions
112. A standard AdWords text ad is
made up of:
A) a display URL and description text
B) a headline, image, and description text
C) a headline and description text
D) a headline, a display URL, and description text
A) a display URL and description text
B) a headline, image, and description text
C) a headline and description text
D) a headline, a display URL, and description text
113. Research for a client who owns
used car dealerships shows that people who visit his website also visit certain
popular car blogs. Which targeting method would you use to reach these people?
A) Remarketing
B) Keywords
C) Topics
D) Placements
A) Remarketing
B) Keywords
C) Topics
D) Placements
114. An advertiser looking to drive
conversions is using manual cost-per-click (CPC) bidding. Which factor should
be most important for this advertiser when deciding keyword bids?
A) The profit dervied from a paid click
B) The bids of the next closest advertiser
C) The average profit per conversion
D) The Quality Score of the keyword
A) The profit dervied from a paid click
B) The bids of the next closest advertiser
C) The average profit per conversion
D) The Quality Score of the keyword
115. Every time your ad is eligible
to show, AdWords calculates its Ad Rank using your bid amount, components of
Quality Score, and:
A) the daily budget you've set
B) your historical conversion rate
C) the expected impact of extensions and other ad formats
D) the search ranking of your website
A) the daily budget you've set
B) your historical conversion rate
C) the expected impact of extensions and other ad formats
D) the search ranking of your website
116. Which is the best bidding
option for an advertiser who wants to drive more clicks from mobile devices?
A) Mobile bid adjustments
B) Target return on ad spend (ROAS)
C) Target search page location flexible bidding strategy
D) Cost-per-acquisition (CPA)
A) Mobile bid adjustments
B) Target return on ad spend (ROAS)
C) Target search page location flexible bidding strategy
D) Cost-per-acquisition (CPA)
117. How can you see if people are
searching for your client's services during the early morning and evening
hours?
A) Monitor reach and frequency data
B) Run a keyword diagnosis
C) Segment performance statistics by time
D) Run a search terms report
A) Monitor reach and frequency data
B) Run a keyword diagnosis
C) Segment performance statistics by time
D) Run a search terms report
118. You signed 3 new clients, each
with an existing AdWords account. What's the best way to manage these accounts?
A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
119. Tom wants to promote his
windshield repair company's emergency service by reaching people right when
they're searching for help. Which campaign type is a good fit?
A) "Search Network with Display Select"
B) "Shopping"
C) "Search Network only"
D) "Display Network only"
A) "Search Network with Display Select"
B) "Shopping"
C) "Search Network only"
D) "Display Network only"
120. When creating text ads to
advertise a client's small chain of Italian restaurants, what should you
include in the ad text to make it compelling to potential customers?
A) Include call-to-actions, such as "Find the nearest location"
B) Information about Italian food in the description
C) Use the same headline and description as other advertisers
D) An exclamation point in the display URL
A) Include call-to-actions, such as "Find the nearest location"
B) Information about Italian food in the description
C) Use the same headline and description as other advertisers
D) An exclamation point in the display URL
121. You would advise a client that's
launching a new product line to advertise on the Google Display Network because
she can:
A) reach people who are interested in similar products
B) use text ads that encourage people to call her business
C) use text ads that encourage people to visit her website
D) reach people who are searching for her products
A) reach people who are interested in similar products
B) use text ads that encourage people to call her business
C) use text ads that encourage people to visit her website
D) reach people who are searching for her products
122. An advertiser has decided that
they want to spend $608 per month for their campaign. How would you recommend
they set their budget in their AdWords account?
A) Set a daily budget of $20 for the advertiser's campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the advertiser's account
D) Set a bid of $20 for the advertiser's campaign
A) Set a daily budget of $20 for the advertiser's campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the advertiser's account
D) Set a bid of $20 for the advertiser's campaign
123. Which client would you advise
to use radius targeting?
A) Luis, whose e-commerce business delivers nationwide
B) Denise, whose service can reach customers within 30 miles
C) Christopher, who wants to promote his new product in select cities
D) Mabel, who wants to exclude her ads from certain cities
A) Luis, whose e-commerce business delivers nationwide
B) Denise, whose service can reach customers within 30 miles
C) Christopher, who wants to promote his new product in select cities
D) Mabel, who wants to exclude her ads from certain cities
124. What does "converted
clicks" measure?
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
125. Mimi wants to reach people
searching for baked goods, but only wants her ads to show during the hours
she's open for business. Which campaign type is a good fit?
A) "Display Network only - All features"
B) "Search Network with Display Select - All features"
C) "Display Network only - Remarketing"
D) "Search Network only - All features"
A) "Display Network only - All features"
B) "Search Network with Display Select - All features"
C) "Display Network only - Remarketing"
D) "Search Network only - All features"
126. Your ad can show to a user when
your targeted language matches:
A) a user's browser setting
B) a user's Google interface language setting
C) the language of websites a user visits most often
D) a user's operating system language
A) a user's browser setting
B) a user's Google interface language setting
C) the language of websites a user visits most often
D) a user's operating system language
127. What
is the recommended next step if you noticed from the Search terms report that
certain terms are leading to a high number of clicks on your ads?
A) Add search terms that are not leading to many clicks as negative keywords
B) Add sitelinks to your ads to make them even more prominent
C) Make sure all of these search terms are included as keywords, regardless of relevance
D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
A) Add search terms that are not leading to many clicks as negative keywords
B) Add sitelinks to your ads to make them even more prominent
C) Make sure all of these search terms are included as keywords, regardless of relevance
D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
A) Broaden
his keyword list for ads with the lowest clickthrough rate (CTR)
B) Add
new relevant keywords and remove keywords with low clickthrough rate (CTR)
C) Increase
bids for ads with the lowest average position and clickthrough rate (CTR)
D) Increase
bids on relevant keywords with low clicks and clickthrough rate (CTR)
When setting up a campaign, you can
use Display Planner to get an idea of the budget and bids you should set based
on your:
A) traffic
estimates for placement ideas
B) historical
conversion rate estimates for your keyword and placement ideas
C) historical
cost-per-click (CPC) estimates for your keyword and placement ideas
D) traffic
estimates for your keyword ideas
You can win a higher ad position in
the auction with a lower cost-per-click (CPC) bid by:
A) creating
ads that include terms or phrases people are searching for
B) creating
relevant ads and keywords, but not using ad extensions
C) creating
ads that link to a generic landing page
D) creating
relevant keywords and ads, and using ad extensions
Donna sells t-shirts featuring
vintage album covers. She wants people searching for unusual t-shirts to find
her website, but she also thinks people interested in music might make a
purchase. What campaign type would you recommend?
A) "Display
Network only - All features"
B) "Display
Network only - Remarketing"
C) "Search
Network with Display Select - All features"
D) "Search
Network only - All features"
How do cost-per-click (CPC) ads
compete with cost-per-thousand impressions (CPM) ads on the Google Display
Network?
A) CPC
bids are effectively coverted to CPM bids
B) CPM
bids are effectively coverted to CPC bids
C) Ads
using CPC bids are not allowed to compete on the Display Network
D) CPC
and CPM bids only compete against bids of the same type
Google Analytics can help you learn
more about the behavior of your client's customers because it shows you how:
A) they
perceive her products
B) likely
they are to become a regular customer
C) they
interact with her website
D) likely
they are to click her ads
Which of the following items is not
a component of Quality Score?
A) Landing
page experience
B) Maximum
cost-per-click (max. CPC) bid
C) Ad relevance
D) Expected
clickthrough rate (CTR)
Your travel agency client is running
a very targeted campaign to reach people who are visiting Paris on vacation and
don't live in France. What would be an effective way to target this client's
customers?
A) Create
a campaign with ads and keywords written in French
B) Create
a campaign targeting Paris and languages other than French
C) Create
a campaign targeting French and regions other than Paris
D) Create
a keyword list with the exact match keyword "Paris" and negative
keyword "France"
Your client's campaign is
consistently meeting its average daily budget. What should you do to maximize
your client's budget throughout all hours of the day?
A) Increase
the maximum cost-per-click (CPC) bid
B) Change
the ad delivery method from "Accelerated" to "Standard"
C) Lower
the daily budget amount
D) Pause
the campaign to stop showing ads and accruing costs
A client that owns a fine-dining
restaurant in London wants to get more phone calls from people researching
places to eat on their mobile phones. How should you optimize this client's
campaign to help achieve their goal?
A) Include
a phone number in the client's ad's headlines and monitor performance with the
mobile clicks-to-call segment
B) Include
a phone number in the client's ad's headline and monitor performance with the
top vs. other segment
C) Add
call extensions to the client's ads and monitor performance with the top vs.
other segment
D) Add
call extensions to the client's ads and monitor performance with the mobile
clicks-to-call segment
In order to appeal to customers on
mobile devices, it's important to:
A) Send
users to a video-based landing page
B) Send
users to a mobile-friendly landing page
C) Avoid
using ad extensions
D) include
your phone number as your display URL
Cliff just started working with a
client who has a very disorganized AdWords account. What's an effective way for
him to begin restructuring his client's account?
A) Create
multiple campaigns, each with a set of related keywords
B) Create
campaigns based on the structure of his client's website
C) Create
one campaign with a broad selection of keywords
D) Create
one campaign for all the products his client offers
When choosing a maximum
cost-per-click (max. CPC) bid, you should consider the amount that you make
from a purchase because you want to set a bid amount that's:
A) based
on how much your product is worth
B) 50% of
how much your product is worth
C) the
same amount as the profit generated by your product
D) the
same amount as the revenue generated by your product
You would choose to advertise on the
Google Search Network if you wanted to:
A) reach
customers browsing websites related to your business
B) reach
customers while they're searching for your products or services
C) choose
the types of websites where you want your ads tos how
D) choose
from a range of ad formats, like video and image ads
An advertiser should group their
campaigns by:
A) type
of product or service
B) number
of keywords
C) maximum
cost-per-click (CPC) bids
D) number
of ad groups per campaign
A client who owns an online running
shoe store wants to drive sales of a particular model of women's running shoes.
What keywords should you include in this client's keyword list to help achieve
their goal?
A) Specific
terms about the benefits of running
B) Specific
terms about the shoe brand and model your client is selling
C) Generic
terms about running and running shoes
D) Generic
terms about different types of women's shoes
Laura runs an online store with a
large inventory of children's toys and games. Which ad format would you use for
Laura's campaign to reach people interested in purchasing children's games?
A) App
promotion ads
B) Product
Listing Ads
C) Image
ads
D) Sitelink
extensions
When creating a keyword list using
broad match, why should you leave out misspellings and plural forms of
keywords?
A) AdWords
only shows an ad for keywords with proper spelling and plural forms
B) Your
keyword list would be disapproved based on Google's advertising policies
C) AdWords
can automatically include these variations for you
D) Broad
match includes the exact words and phrases a user searches for
Your client noticed last month that
his ad often showed up beside another advertiser's ad for the same search
terms. How can you help your client understand how he is performing compared to
other advertisers?
A) Use
the Auction insights report to show how often his ads rank higher in search
results than those of other advertisers
B) Use
the top movers report which campaigns have seen the biggest change in clicks
since last month
C) Use
the paid & organic report to show when his website appears in organic
search, with no associated ads
D) Use
the Search term report to show which search terms lead to the most clicks on
his ads
What's the easiest way to evaluate
if one version of your landing page performs better than another for the same
ad?
A) Replace
the existing landing page with the new one and compare this month's data to
last month's
B) Run a
Campaign Experiment on the existing campaign that switches between both landing
pages
C) Create
another ad group for the new landing page and compare the two ad groups
D) Create
another campaign for the new landing page and compare the two campaigns
Which is a benefit of advertising
online with Google AdWords?
A) Advertisers
can choose how much they spend and only pay when someone clicks their ad
B) Advertisers
can choose how many times their ad should show during the day
C) Advertisers
pay the same amount every time someone clicks their ad
D) Advertisers
can pay to always show their ad above the organic search results
A client wants to promote her new
mobile app by showing her ads in other mobile apps. How can AdWords help
accomplish her goal?
A) Google's
Search Network will help her target people who are more likely to download her
app
B) She
can use keywords like "mobile app" to target people who are more
likely to download her app
C) Google's
Display Network includes many mobile apps where she could show her ad
D) She
can use mobile app extensions to reach users in apps
You sell video games and want people
who play mobile gaming apps to know about your store. What's one benefit of
promotion your products with a mobile apps campaign on the Display Network?
A) It
lets people who see your ad get directions to your store on Google Maps
B) It
allows you to show your ad on app categories that you choose
C) It
encourages people using mobile devices to install your app
D) It
directs people to your online store to purchase your products
Julian wants to reach potential
customers based on the type of device they're using, but he doesn't know how
his campaign performs on different devices. How can Julian find meaningful data
that will help him decide which devices to target?
A) Create
multiple ad groups that target different devices, and monitor the results
B) Set up
an experiment to test which device he should target
C) Create
multiple campaigns that target different devices, and monitor the results
D) Segment
his campaign statistics table by device
While teaching a new account manager
how to build a Search campaign, you tell her that she should group similar
keywords together in an ad group because it will allow her to:
A) create
a different ad for each keyword
B) create
multiple ads for each keyword
C) only
create one ad that's relevant to all keywords
D) create
ads that are relevant to all keywords
When building a keyword list for a
Display Network campaign, you should do which of the following:
A) Use
Display Campaign Optimizer to identify new keywords
B) Only
include exact match keywords
C) Only
use Keyword Planner to identify new keywords
D) Include
keywords that are related to the websites your customers visit
If you'd like your ads to show on
certain sites across the Internet, you can add these websites as:
A) Placements
B) Audiences
C) Keywords
D) Topics
You would choose to advertise on the
Google Display Network if you wanted to:
A) show
ads to people on non-Google search sites
B) show
ads on Google Maps
C) show
ads on websites related to your business
D) show
ads on Google Shopping
Your client noticed that his ad was
disapproved for editorial reasons. Why is it important for him to understand
and abide by Google's advertising policies
A) AdWords
policies can help web user distinguish between ads and search results
B) AdWords
policies can help ensure ads are useful, varied, relevant, and safe for web
users
C) AdWords
policies can keep disapproved ads and websites out of organic search results
D) AdWords
policies can help keep ad costs low and affordable for advertisers
Your ad can show on the Google
Search Network when someone searches for terms that are similar to your:
A) Keywords
B) Placements
C) Website
D) Ad
text
You can use Keyword Planner to
identify:
A) the
number of negative keywords you should add
B) the
amount of traffic potential keywords you might get
C) which
text ads are performing best based on your keywords
D) webpages
where your ad can appear based on your keywords
Anne-Marie's business goal is to
generate online sales of her handmade purses. Her AdWords costs are $100 per
week and she wants to know if her advertising investment is paying off. What
additional information do you need in order to calculate her return on
investment (ROI)?
A) Number
of clicks on her ads and costs to produce her purses
B) How many
times her ads have been viewed and clicked on
C) Number
of clicks on her ads and revenue they generated
D) Costs
to produce her purses and revenue generated from her ads
You can use Display Planner to:
A) see
how other advertisers perform on websites where you want your ad to appear
B) compare
how your current Display Network campaign could perform on websites you'd like
to target
C) see
ways to reach your target audience based on your keywords, website, or interest
categories
D) see
which image and text ads are performing best on the specific websites you're
targeting
You can use audience targeting to
show your ads to:
A) specific
websites, based on specific interests
B) groups
of websites, based on specific interests
C) specific
groups of people, based on their interests
D) specific
groups of people, based on their location
When someone clicks your ad, the actual
amount you're charged will be:
A) The
minimum needed to hold your ad position or 50% of your maximum cost-per-click
(max. CPC) bid, whichever is greater
B) The
minimum needed to hold your ad position but never less than 50% of your maximum
cost-per-click (max. CPC) bid, whichever is greater
C) The
minimum needed to hold your ad position but never more than 120% of your
maximum cost-per-click (max. CPC) bid, whichever is greater
D) The
minimum needed to hold your ad position, under the maximum cost-per-click (max.
CPC) limit
What's one of the main benefits of
using ad extensions?
A) Extensions
increase your reach by showing your ad on more advertising networks
B) Extensions
ensure a higher clickthrough rate (CTR) because they make your ad more
prominent
C) Extensions
provide additional information to make your ads more relevant to customers
D) Extensions
are automated so you don't have to create your ads
Conversion Tracking helps you
improve the return on investment (ROI) from your online advertising because it:
A) measures
trends relating to the search terms people have used before seeing your ad
B) focuses
on getting customers to complete an online purchase
C) shows
you which ads lead to customer actions that have value for your business
D) automatically
gives you personal details about the people who convert
Which ad extension would you use for
an advertiser who has a chain of restaurants?
A) Seller
ratings
B) Location
extensions
C) Sitelink
extensions
D) Previous
visits extensions
Conversion Optimizer can help drive
conversions by using your conversion history and:
A) cost-per-acquisition
(CPA) goals to show the optimal ad when a conversion is more likely
B) cost-per-click
(CPC) goals to show the optimal ad when a conversion is more likely
C) cost-per-acquisition
(CPA) goals to raise your bid when a conversion is more likely
D) cost-per-click
(CPC) goals to raise your bid when a conversion is more likely
Your new client's AdWords account
has one campaign with one ad group that contains a list of hundreds of
keywords. Which best practice should you follow when re-organizing this
client's keywords?
A) Create
new ad groups with several keyword match types
B) Create
new ad groups with with related keywords grouped together
C) Remove
half of the keywords from the ad group
D) Create
one ad group for every five keywords
Caleb owns a music store and is
creating an ad group for musical instrument rentals. What would be the most
appropriate landing page for his ad?
A) A
page with information on instrument rentals and a contact form
B) His
homepage, with links to instrument sales, rentals, and music lessons
C) A page
with information on music lessons and a contact form
D) A page
with a wide selection of instruments for sale
Using the paid & organic report
for her travel website, Karen noticed a relatively high organic clicks/query
rate for the search query "Hawaii vacations." What does this mean?
A) Karen's
ads often show below her organic results for the search query
B) People
who see Karen's site in relevant organic search results often click through to
her site
C) Karen's
ads don?t often show for the search query
D) Karen's
average organic position is higher than other advertisers', but her average ad
position is lower than other advertisers'
Which statistic indicates how often
a click has led to a conversion?
A) Cost-per-conversion
B) Clickthrough
rate (CTR)
C) Conversion
rate
D) Converted
clicks
Each campaign in your AdWords
account should have a single:
A) maximum
cost-per-click (max. CPC) bid
B) landing
page
C) business
goal
D) ad
group
What changes can you make to the
Display Network campaign of a client who wants to drive awareness of her
natural beauty brand
A) Increase
the daily budget and add text ads with clear call-to-actions like "Buy
now"
B) Use a
balanced combination of broad-, exact-, and phrase-matched keywords
C) Add
display ads and affinity audiences targeting people interested in green living
and beauty
D) Target
large metropolitan areas where people are more likely to encounter her product
Your client's campaign is getting a
lot of clicks, but the conversion rate is low. Which approach could help
improve your client's conversion rate?
A) Make
sure the landing page is closely related to the ad
B) Increase
the average daily budget for the campaign
C) Broaden
the list of keywords to reach more potential customers
D) Increase
the cost-per-click (CPC) bid for low-performing keywords
What is the benefit of having
multiple ads in an ad group?
A) AdWords
will automatically match each ad to the keywords it's most relevant to
B) Ads
are only eligible to show ad extensions if there are more than one ad in that
group
C) Ads
are only eligible to show at the top of the page if there are more than one ad
in that ad group
D) AdWords
will automatically rotate your ads and show the best performing ones more often
Clyde wants to raise the profile of
his dance school. A "Display Network only" campaign can help him:
A) show
ads when someone searches for dance classes
B) match
his ad text to what people are searching
C) pick
the most popular keywords for his campaign
D) show
ads on dance websites and YouTube videos
Why should you link your client's
AdWords account to Google's Webmaster Tools?
A) See
how your ads performed when triggered by actual searches
B) See
how often your ads rank higher in search results than those of other
advertisers
C) See
if people reach your client's website via ads or organic search results
D) See
which campaigns have the biggest changes in clicks, costs, and conversions
Your client gets more conversions
from ads that appear to people in Tokyo. What actions should you take to try
and increase the number of conversions for this client?
A) Use
a location bid adjustment to increase bids for customers in Tokyo
B) Create
a separate ad group to target ads and bids for Tokyo
C) Use
the user location view to understand if people who click your ads are located
in Tokyo
D) Refine
where your ads show by adding the keyword "Tokyo"
Which bidding strategy should Sara
use if her goal is to get more people to call her local catering business?
A) Cost-per-view
(CPV)
B) Cost-per-thousand-impressions
(CPM)
C) Cost-per-click
(CPC)
D) Cost-per-acquisition
(CPA)
Your client wants to show ads to
people who've visited her website before. Which Adwords feature would you
recommend she use?
A) Dynamic
Search Ads
B) Ecommerce
tracking
C) Remarketing
D) Conversion
tracking
Blake is focused on branding and is
more interested in his ads being viewed than in generating clicks. Which of
these features would not be a good fit for him?
A) Reach
and frequency data
B) Cost-per-thousand-impressions
(CPM) bidding
C) Call
extensions
D) Placement
targeting
What's a reason to use the
"Search Network with Display Select" campaign type?
A) Your
ads only show on the first page search results
B) You
can pick the exact websites where you want your ad to show
C) You
can use one budget to advertise on the Search Network and Display Network
D) Your
video ads can run on the Search Network
Tony travels frequently. He needs to
be able to make changes to his AdWords account while he's offline, so he
downloads AdWords Editor. Using AdWords Editor, Tony can do all of the
following except:
A) Undo
and redo multiple changes while editing his campaigns
B) Refresh
data to reflect the lastest statistics on his cost-per-click (CPC) campaign
C) Mange,
edit, and view multiple accounts at the same time
D) Copy
or move items between ad groups and campaigns
When people search for your client's
watch repair business, they use very specific terms like "vintage watch
repairs". To show your ads for these searches, you'll want to use:
A) Negative
match keywords
B) Broad
match keywords
C) Exact
match keywords
D) Phrase
match keywords
One of your clients wants to know
why a campaign went over the specified daily budget several days in a row. What
would you explain to your client about how the AdWords system works?
A) AdWords
automatically increases the maximum cost-per-click (CPC) bid to show an ad
higher in Google search results
B) Due to
changes in traffic, AdWords allows up to 20% more impressions in a day than the
budget specifies
C) To
show an ad more often, AdWords charges more than the average daily budget
amount multipled by 30.4
D) Due
to changes in traffic, AdWords allows up to 20% more clicks in a day than the
budget specifies. However, in any given month, AdWords never charges more than
the average daily budget amount multip
You want to generate leads with your
AdWords campaign by encouraging people to fill out an interest form on your
website. What do you need to know to measure return on investment (ROI) for
this campaign?
A) How
much you've spent on the campaign compared to the value of leads generated
B) You
can't calculate return on investment for campaigns that are focused on online
leads
C) The
percentage of budget spent compared to how many forms were completed
D) The
number of clicks your ad received divided by the number of times it showed
Which is a
benefit of advertising online?
A) Reach
people who are likely interested in what you're advertising
B) Automatically
collect information about potential customers
C) Increase
your position in organic search results
D) Make
money by showing ads on your website
B) Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
C) Increase bids for ads with the lowest average position and clickthrough rate (CTR)
D) Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
A) traffic estimates for placement ideas
B) historical conversion rate estimates for your keyword and placement ideas
C) historical cost-per-click (CPC) estimates for your keyword and placement ideas
D) traffic estimates for your keyword ideas
A) creating ads that include terms or phrases people are searching for
B) creating relevant ads and keywords, but not using ad extensions
C) creating ads that link to a generic landing page
D) creating relevant keywords and ads, and using ad extensions
A) "Display Network only - All features"
B) "Display Network only - Remarketing"
C) "Search Network with Display Select - All features"
D) "Search Network only - All features"
A) CPC bids are effectively coverted to CPM bids
B) CPM bids are effectively coverted to CPC bids
C) Ads using CPC bids are not allowed to compete on the Display Network
D) CPC and CPM bids only compete against bids of the same type
A) they perceive her products
B) likely they are to become a regular customer
C) they interact with her website
D) likely they are to click her ads
A) Landing page experience
B) Maximum cost-per-click (max. CPC) bid
C) Ad relevance
D) Expected clickthrough rate (CTR)
A) Create a campaign with ads and keywords written in French
B) Create a campaign targeting Paris and languages other than French
C) Create a campaign targeting French and regions other than Paris
D) Create a keyword list with the exact match keyword "Paris" and negative keyword "France"
A) Increase the maximum cost-per-click (CPC) bid
B) Change the ad delivery method from "Accelerated" to "Standard"
C) Lower the daily budget amount
D) Pause the campaign to stop showing ads and accruing costs
A) Include a phone number in the client's ad's headlines and monitor performance with the mobile clicks-to-call segment
B) Include a phone number in the client's ad's headline and monitor performance with the top vs. other segment
C) Add call extensions to the client's ads and monitor performance with the top vs. other segment
D) Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment
A) Send users to a video-based landing page
B) Send users to a mobile-friendly landing page
C) Avoid using ad extensions
D) include your phone number as your display URL
A) Create multiple campaigns, each with a set of related keywords
B) Create campaigns based on the structure of his client's website
C) Create one campaign with a broad selection of keywords
D) Create one campaign for all the products his client offers
A) based on how much your product is worth
B) 50% of how much your product is worth
C) the same amount as the profit generated by your product
D) the same amount as the revenue generated by your product
A) reach customers browsing websites related to your business
B) reach customers while they're searching for your products or services
C) choose the types of websites where you want your ads tos how
D) choose from a range of ad formats, like video and image ads
A) type of product or service
B) number of keywords
C) maximum cost-per-click (CPC) bids
D) number of ad groups per campaign
A) Specific terms about the benefits of running
B) Specific terms about the shoe brand and model your client is selling
C) Generic terms about running and running shoes
D) Generic terms about different types of women's shoes
A) App promotion ads
B) Product Listing Ads
C) Image ads
D) Sitelink extensions
A) AdWords only shows an ad for keywords with proper spelling and plural forms
B) Your keyword list would be disapproved based on Google's advertising policies
C) AdWords can automatically include these variations for you
D) Broad match includes the exact words and phrases a user searches for
A) Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
B) Use the top movers report which campaigns have seen the biggest change in clicks since last month
C) Use the paid & organic report to show when his website appears in organic search, with no associated ads
D) Use the Search term report to show which search terms lead to the most clicks on his ads
A) Replace the existing landing page with the new one and compare this month's data to last month's
B) Run a Campaign Experiment on the existing campaign that switches between both landing pages
C) Create another ad group for the new landing page and compare the two ad groups
D) Create another campaign for the new landing page and compare the two campaigns
A) Advertisers can choose how much they spend and only pay when someone clicks their ad
B) Advertisers can choose how many times their ad should show during the day
C) Advertisers pay the same amount every time someone clicks their ad
D) Advertisers can pay to always show their ad above the organic search results
A) Google's Search Network will help her target people who are more likely to download her app
B) She can use keywords like "mobile app" to target people who are more likely to download her app
C) Google's Display Network includes many mobile apps where she could show her ad
D) She can use mobile app extensions to reach users in apps
A) It lets people who see your ad get directions to your store on Google Maps
B) It allows you to show your ad on app categories that you choose
C) It encourages people using mobile devices to install your app
D) It directs people to your online store to purchase your products
A) Create multiple ad groups that target different devices, and monitor the results
B) Set up an experiment to test which device he should target
C) Create multiple campaigns that target different devices, and monitor the results
D) Segment his campaign statistics table by device
A) create a different ad for each keyword
B) create multiple ads for each keyword
C) only create one ad that's relevant to all keywords
D) create ads that are relevant to all keywords
A) Use Display Campaign Optimizer to identify new keywords
B) Only include exact match keywords
C) Only use Keyword Planner to identify new keywords
D) Include keywords that are related to the websites your customers visit
A) Placements
B) Audiences
C) Keywords
D) Topics
A) show ads to people on non-Google search sites
B) show ads on Google Maps
C) show ads on websites related to your business
D) show ads on Google Shopping
A) AdWords policies can help web user distinguish between ads and search results
B) AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
C) AdWords policies can keep disapproved ads and websites out of organic search results
D) AdWords policies can help keep ad costs low and affordable for advertisers
A) Keywords
B) Placements
C) Website
D) Ad text
A) the number of negative keywords you should add
B) the amount of traffic potential keywords you might get
C) which text ads are performing best based on your keywords
D) webpages where your ad can appear based on your keywords
A) Number of clicks on her ads and costs to produce her purses
B) How many times her ads have been viewed and clicked on
C) Number of clicks on her ads and revenue they generated
D) Costs to produce her purses and revenue generated from her ads
A) see how other advertisers perform on websites where you want your ad to appear
B) compare how your current Display Network campaign could perform on websites you'd like to target
C) see ways to reach your target audience based on your keywords, website, or interest categories
D) see which image and text ads are performing best on the specific websites you're targeting
A) specific websites, based on specific interests
B) groups of websites, based on specific interests
C) specific groups of people, based on their interests
D) specific groups of people, based on their location
A) The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
B) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
D) The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
A) Extensions increase your reach by showing your ad on more advertising networks
B) Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
C) Extensions provide additional information to make your ads more relevant to customers
D) Extensions are automated so you don't have to create your ads
A) measures trends relating to the search terms people have used before seeing your ad
B) focuses on getting customers to complete an online purchase
C) shows you which ads lead to customer actions that have value for your business
D) automatically gives you personal details about the people who convert
A) Seller ratings
B) Location extensions
C) Sitelink extensions
D) Previous visits extensions
A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely
A) Create new ad groups with several keyword match types
B) Create new ad groups with with related keywords grouped together
C) Remove half of the keywords from the ad group
D) Create one ad group for every five keywords
A) A page with information on instrument rentals and a contact form
B) His homepage, with links to instrument sales, rentals, and music lessons
C) A page with information on music lessons and a contact form
D) A page with a wide selection of instruments for sale
A) Karen's ads often show below her organic results for the search query
B) People who see Karen's site in relevant organic search results often click through to her site
C) Karen's ads don?t often show for the search query
D) Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'
A) Cost-per-conversion
B) Clickthrough rate (CTR)
C) Conversion rate
D) Converted clicks
A) maximum cost-per-click (max. CPC) bid
B) landing page
C) business goal
D) ad group
A) Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
B) Use a balanced combination of broad-, exact-, and phrase-matched keywords
C) Add display ads and affinity audiences targeting people interested in green living and beauty
D) Target large metropolitan areas where people are more likely to encounter her product
A) Make sure the landing page is closely related to the ad
B) Increase the average daily budget for the campaign
C) Broaden the list of keywords to reach more potential customers
D) Increase the cost-per-click (CPC) bid for low-performing keywords
A) AdWords will automatically match each ad to the keywords it's most relevant to
B) Ads are only eligible to show ad extensions if there are more than one ad in that group
C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
D) AdWords will automatically rotate your ads and show the best performing ones more often
A) show ads when someone searches for dance classes
B) match his ad text to what people are searching
C) pick the most popular keywords for his campaign
D) show ads on dance websites and YouTube videos
A) See how your ads performed when triggered by actual searches
B) See how often your ads rank higher in search results than those of other advertisers
C) See if people reach your client's website via ads or organic search results
D) See which campaigns have the biggest changes in clicks, costs, and conversions
A) Use a location bid adjustment to increase bids for customers in Tokyo
B) Create a separate ad group to target ads and bids for Tokyo
C) Use the user location view to understand if people who click your ads are located in Tokyo
D) Refine where your ads show by adding the keyword "Tokyo"
A) Cost-per-view (CPV)
B) Cost-per-thousand-impressions (CPM)
C) Cost-per-click (CPC)
D) Cost-per-acquisition (CPA)
A) Dynamic Search Ads
B) Ecommerce tracking
C) Remarketing
D) Conversion tracking
A) Reach and frequency data
B) Cost-per-thousand-impressions (CPM) bidding
C) Call extensions
D) Placement targeting
A) Your ads only show on the first page search results
B) You can pick the exact websites where you want your ad to show
C) You can use one budget to advertise on the Search Network and Display Network
D) Your video ads can run on the Search Network
A) Undo and redo multiple changes while editing his campaigns
B) Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign
C) Mange, edit, and view multiple accounts at the same time
D) Copy or move items between ad groups and campaigns
A) Negative match keywords
B) Broad match keywords
C) Exact match keywords
D) Phrase match keywords
A) AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
B) Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
C) To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
D) Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multip
A) How much you've spent on the campaign compared to the value of leads generated
B) You can't calculate return on investment for campaigns that are focused on online leads
C) The percentage of budget spent compared to how many forms were completed
D) The number of clicks your ad received divided by the number of times it showed
A) Reach people who are likely interested in what you're advertising
B) Automatically collect information about potential customers
C) Increase your position in organic search results
D) Make money by showing ads on your website